Recently, many sales staff are actively promoting the CPHI China 2023 exhibition, saying that this will be the first CPHI China 2023 exhibition after the opening of the domestic epidemic. There are three reasons:
1. Both buyers and sellers have been holding back for 3 years, and the demand for 3 years is about to explode.
2. The Chinese local government is very supportive.
3. The scale is getting bigger and bigger, and the number of exhibitors has reached a record high.
So, will this CPHI China 2023 exhibition be very popular, and will the number of visitors break the historical record?
I think whether the CPHI China 2023 exhibition is popular or not does not depend on whether the scale becomes larger or whether the government supports it. Both buyers and sellers have been holding back for three years, and everyone wants to participate in the exhibition. This is not the key reason. The important thing is whether foreign customers are willing to come to China to participate in the exhibition.
Since the CPHI China 2023 exhibition is oriented to foreign countries, the purpose is to sell Chinese pharmaceutical raw materials/chemical products and pharmaceutical equipment to foreign countries, so the core of its success lies in foreign buyers. If you can successfully attract them, even if you succeed, the more people come, the more popular you will be. In this way, the exhibition will be more attractive to domestic suppliers. If only Chinese companies participate in the exhibition, and foreigners don’t come, it doesn’t make much sense.
So, will there be many foreigners at the first CPHI China 2023 exhibition after the epidemic is over? To know the answer, there are two ways. One is to collect enough feedback from foreigners to conduct a survey and ask them whether they are willing to come to China in the near future. This answer is the most intuitive and accurate, but it is also more difficult.
Another method is to infer from foreign media reports on the epidemic in China. Whether Chinese or foreigners, the judgment of a matter is easily influenced by the media, especially the big media, and most people will unconditionally believe what they report. Just as our understanding and judgment of foreign epidemics are reported by domestic media, foreigners’ judgments of China’s epidemic are also reported by local media. We use our own media reports to judge whether it is safe to go abroad and decide whether it is worth going abroad. In the same way, foreigners can also judge whether it is safe to go to China through the reports of their own media, so as to make a decision whether it is worth going out.
Back to the central question of this article, will the first CPHI China 2023 show be a big hit after its release? Is it worth signing up for? We might as well do a survey on the topic of interest here. Dear customers and friends, are you ready to come to China to participate in the CPHI China 2023 exhibition?